At GOOD&CO we aim to intelligently amalgamate fashion and art. Each piece turns its wearer into a walking artwork – though only those in the know will be aware of the detail.
Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each GOOD&CO piece is unique.
New Zealand designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Having worked for Karen Walker, Trelise Cooper and Camilla and Marc, Lillie then started GOOD&CO in 2011.
Lillie’s background in graphic design is evident in her eye for colour and form – each GOOD&CO piece is based on a photograph she’s taken in her travels, from the gangs of bikes lining the streets of European cities, to a moment of market life in a seaside town of Vietnam. Shapes, patterns and colours that are captured to create beautiful textiles, and take the wearer across boarders to be a part of the moment.