At GOOD&CO we aim to intelligently amalgamate fashion and art. Each piece turns its wearer into a walking artwork – though only those in the know will be aware of the detail.
Celebrate the start of our 10th birthday. Launched way back in 2011, its amazing to still be journeying with you all 10 years later. Thank you for being apart of it with us and making it happen.
Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each GOOD&CO piece is unique.
New Zealand designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Her background in graphic design is evident in her eye for colour and form as all designs originate from her own photography.
A GOOD&CO scarf takes you effortlessly from day to night, and from season to season, instantly elevating any outfit. Our vibrant designs become abstract studies in colour when worn; each scarf’s setting is the wearer’s stylish secret until unfurled.
GOOD&CO remains the industry leader in the luxury scarf market in Australia and New Zealand.